Seeing is of couse very much a matter of verbalization. Unless I call my attention to what passes before my eyes, I simply won't see it.
So, "37" is a means of calling my own attention to what I see.
Why not a journal or a sketchbook?
Well, a writing experience this past summer has convinced me that I need to be wrestling with a rhetorical audience--or at least the possibility of one. Stated more directly, I simply tend to think more about my writing and thinking when the possibility of a reader exists. And yet, that lurking reader can also paralyze me. This medium seems like a worthwhile means of simultaneously considering and rejecting audience.
Thus, we're off.
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